Justin Zwicknotes from the workbench

Projects

Things I run

Eleven sites, two kinds of work. Some are services where I do the work with a business. Others are self-serve tools anyone can sign up for and use. Each one has a short write-up on the blog explaining what it's for.

01

Voice AI · service platform

RingIris ringiris.com

An AI voice agent for business phone lines. It answers calls around the clock or as overflow, responds from a knowledge base the business controls, qualifies leads, books appointments when a calendar is connected, takes messages and hands callers to a person when it should. Every call is logged with a recording, transcript and summary, and call tracking ties each call back to the ad, search or listing that produced it.

02

AI search visibility · service

GEOrank georank.space

Generative engine optimization for businesses that want to be named and cited correctly by ChatGPT, Perplexity, Gemini, Claude and Google AI Overviews. The work starts with an audit of real customer questions, then moves to technical and listing fixes, answer-first content, honest earned mentions and monthly tracking. No guaranteed placements, no bought reviews.

03

Reputation management · service

RepWise repwise.biz

Reputation management for local and service businesses: policy-compliant review requests sent to every customer, thoughtful replies to good and bad reviews, monitoring of reviews and mentions, honest handling of negative search results, and Google Business Profile upkeep. No fake reviews, no review gating, no incentives.

04

Small business automation · service

Try Automation Today tryautomation.today

AI and workflow automation for small and mid-sized businesses: chat and phone assistants, lead follow-up, scheduling, document and data entry, CRM and email workflows, reporting and custom integrations using tools like Zapier, Make and n8n. Everything is built in the client's own accounts, documented, and keeps a person in charge of consequential decisions.

05

Consulting practice

makethings.click makethings.click

My consulting practice. I help people and companies automate repetitive work, put AI to practical use, build fast websites, connect their software, clean up their CRM and grow with SEO, paid ads, analytics and email automation. Tool-agnostic, documented, and the client owns the accounts and data.

07

Self-serve tool

EasySocialCred easysocialcred.com

Social proof widgets you can add to any website with a small embed: recent-activity and signup notifications, review and rating prompts, email collectors, cookie notices, share prompts and similar on-page notifications, with stats on how visitors interact with them.

09

Self-serve tool

Smart SEO Scanner smartseoscanner.com

A website SEO reviewer. Enter a URL and get a scored report on on-page SEO, content, links, speed and other technical checks, with plain explanations of each item. It also does side-by-side site comparisons and keeps reports so you can see progress over time.

10

Free tools

Free Micro Apps freemicroapps.com

A collection of small, free SEO and web tools: meta tag and DNS checks, backlink and broken-link tools, keyword density and suggestions, page speed, word counters and other text helpers. Most of them work without an account.

11

Free tools

DNS Record Check dnsrecordcheck.com

Domain research in one search: availability checks across more than a thousand TLDs, WHOIS lookups, bulk and multi-TLD search, registrar price comparisons, DNS and security tools, and AI-generated name ideas when the one you wanted is taken.