Tools · Link in bio · EasyBioLink
EasyBioLink: a link in bio page that sends people to the right place
Social profiles give you one link in bio. EasyBioLink turns that link into a page, and adds short links, QR codes and analytics around it.
Most social platforms give you exactly one link in your profile. If you have a shop, a booking page, a newsletter and a few videos you'd like people to see, that one link becomes a bottleneck. A link-in-bio page solves it: one link that opens a simple page with everything else on it. That's the whole idea behind a link in bio page.
EasyBioLink is the self-serve tool I run for that, and it goes a bit further than a list of buttons.
What's in it
- Bio link pages with custom colors and branding, ready-made themes and templates, lots of components to drop in, SEO settings, and options like password protection or a sensitive-content warning.
- Short links with scheduling and expiration, targeting by country, device or language, A/B rotation and deep links for apps.
- QR codes for anything you'd rather people scan than type.
- vCards so someone can save your contact details in one tap.
- Event links and file transfers for one-off needs.
- Static site hosting: upload HTML, CSS, JS and media files and get a simple site online.
- Analytics on visits and clicks across all of it.
The audience on those platforms is big. A Pew Research Center survey from 2025 found that 50% of US adults use Instagram and 37% use TikTok, up from 21% in 2021. That's a lot of people tapping a single profile link.
Tips for a link in bio page people actually use
A bio page is a tiny website, and the same rules apply. Put the one thing you most want people to do at the top. Keep the list short; a page with twenty buttons is a page where people pick none. Use plain labels ("Book a consultation," not "Let's go!"). Check your analytics after a few weeks and remove what nobody clicks.
If you're a small business, consider adding your phone number and address so the page works for someone who found you on social and just wants to call. The goal isn't to be clever. It's to make the next step obvious.
Related reading
- ExtendLink: short links and dynamic QR codes
- EasySocialCred and the honest use of social proof
- All my projects
Frequently asked questions
What is a link in bio page?
A simple page, reached from the single link in your social profile, that lists the places you want visitors to go next.
How many links should a link in bio page have?
As few as possible. Lead with the most important one and remove anything that rarely gets tapped.
Do I need a link in bio page if I have a website?
Not always. If your homepage already loads fast on a phone and points people to the right places, it can do the job. A bio page is quicker to update for campaigns.
Can I track clicks from my bio link?
Yes. EasyBioLink includes analytics so you can see which links people use.
This post is about one of my projects: easybiolink.com. See all of them on the projects page.