I build small, useful things on the web, and write down what I learn.
Essays and field notes on local search, AI search, voice agents, automation and the products I run. Written for owners and builders who'd rather read something specific than something loud.
The phone is still where a lot of small businesses win or lose a customer. Here's how the RingIris AI voice agent answers it, and why tracking is the supporting act.
AI assistants are changing how people find local businesses, but local SEO fundamentals didn't disappear. A practical checklist for owners who want to show up in both.
More people now ask an AI assistant instead of scanning ten blue links. GEOrank does generative engine optimization so businesses get named and described correctly when that happens.
Reviews shape whether someone calls you. RepWise does reputation management that earns more genuine reviews and better responses, and skips the tactics that get businesses in trouble.
An AI receptionist is only as good as the instructions behind it. How to write the knowledge base for an AI voice agent: what to say, what to ask and when to hand off.
If you only automate one thing, make it speed-to-lead automation: the moment a new inquiry arrives. A simple, practical workflow and the mistakes to avoid.
makethings.click is my automation consulting practice: hands-on work on automation, practical AI, websites, integrations, CRM cleanup and growth. Here's how I approach it.
Not every task needs a subscription. Free Micro Apps is a collection of free SEO tools and web utilities for quick checks, most of which work without an account.
Domain research involves availability, WHOIS, pricing and DNS. DNS Record Check puts those in one search, plus AI name ideas when your first choice is taken.
· 2 min read
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AI searchAI voice agentsAutomationConsultingConversionDNSDNS Record CheckDomainsEasyBioLinkEasySocialCredExtendLinkFree Micro AppsGEOGEOrankLead follow-upLink in bioLinksLocal SEORepWiseReviewsRingIrisSEOSmall businessSmart SEO ScannerToolsTry Automation Todaymakethings.click